Issue 01 — Discernment as a practice

Taste is not
a mood board. It is
attention, repeated.

An invite-only society for people who practice discernment. Members post tastes — an object, an idea, a piece of ephemera — and the story of why it stopped them. No follower counts. No algorithm to game. Just people who notice, in writing.

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The typography of 1970s Italian book covers
#Stationery — Lead taste

The typography of 1970s Italian book covers

I found this at a flea market in Rome. The thing that stopped me was the way the designer used white space and a single serif font across eight books.

It's not trying to be clever. It's just… intentional. Made me think about how much modern design is noise versus restraint — and how restraint reads as confidence forty years later, when the noise has aged into embarrassment.

Jess — Porta Portese, Rome — 12 May

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Members share tastes — an object, an idea, a piece of ephemera — and the story of why it stopped them.

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Jess

2 tastes

Founder

“Taste is noticing on purpose. It's the discipline of asking why a thing stopped you.”